---
title: "Subscriptions dashboard"
slug: "subscriptions-dashboard"
updated: 2026-03-31T15:50:11Z
published: 2026-03-31T15:50:11Z
canonical: "help.frisbii.com/subscriptions-dashboard"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.frisbii.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Subscriptions dashboard

**Plans supporting this feature:** Growth Scale

## 1. Overview

**Purpose**: To monitor the lifecycle and performance of subscriptions.

**Who it’s for**: Finance leaders, RevOps, Customer Success, and Product Managers who need to understand subscription trends.

**Business Value**: Provides insights into the subscription statistics of individual plans, the conversion rates of trials, and the evolving dynamics of subscriptions and subscribers over time.

---

## 2. Key Questions Answered

- How many subscriptions are active, in trial, pending, expired, or on hold?
- How many new subscriptions were created this month?
- What is the trial conversion rate?
- How many subscriptions were canceled (including cancellations during trial)?
- How many subscribers reactivated their subscription after cancellation?
- What is the average customer lifetime value (CLV)?

---

## 3. Metrics & Definitions

- **Active Subscriptions** Subscriptions currently active and generating revenue. *Calculation*: Count of subscriptions with status = Active
- **New Subscriptions** Subscriptions created in the selected period. *Calculation*: Count of new subscription records by creation date
- **Expired Subscriptions** Subscriptions that reached their end date and did not renew. *Calculation*: Count of subscriptions with status = Expired

> [!WARNING]
> Note
> 
> Expiry timestamps near month-end might shift to the next day due to timezone adjustments.
- **On Hold Subscriptions** Subscriptions temporarily paused (no billing, no churn). *Calculation*: Count of subscriptions with status = On Hold
- **Pending Subscriptions** Subscriptions awaiting activation or payment confirmation. *Calculation*: Count of subscriptions with status = Pending
- **Canceled Subscriptions** Subscriptions terminated by the subscriber. *Calculation*: Count of subscriptions with status = Canceled
- **Canceled In Trial** Subscriptions canceled before converting to paid. *Calculation*: Count of subscriptions with Cancel Date during trial.
- **Reactivated Subscriptions** Subscriptions re-opened after being canceled or expired. *Calculation*: Count of subscriptions with Reactivation Event

> [!WARNING]
> Note
> 
> If a customer creates a new subscription, it isn't counted as renewed; only existing subscriptions are considered reactivated.
- **Trial Conversion Rate** Share of trial subscriptions that converted to paid. *Calculation*: Paid Subscriptions from Trial ÷ Total Trial Subscriptions
- **Customer Lifetime Value (CLV)** Predicted total value a customer will generate over their subscription lifespan. *Calculation*: MRR ÷ User Churn Rate
- **Customers**

The cumulative total of customers created over time.

*Calculation*: Sum of the number of created customers
- **Non-Renewing Subscriptions** Subscriptions that will not renew at the end of their current term. *Calculation*: Count of expired non-renewing subscriptions
- **Active Subscribers**

The number of subscribers with at least one active subscription.

*Calculation*: Count the unique subscribers who have at least one subscription marked as active.

> [!NOTE]
> Note
> 
> A subscription might sometimes be recorded as both active and expired on the same day due to timing nuances.
- **Subscribers with Cancellations/Trials/Holds** Breakdown of subscribers by subscription state to distinguish customer-level impact vs. subscription-level.

---

## 4. Filters

All the above metrics can be filtered using the following criteria:

- **Date** (time period selection)
- **Country** (customer location)
- **Plan** (subscription plans)

These filters enable targeted analysis and greater insights into specific dimensions of your revenue performance.

---

## 5. Usage Scenarios

- **Finance Leader**: Assess CLV to forecast revenue sustainability.
- **RevOps Manager**: Track trial conversions to optimize sales motions.
- **Customer Success Manager**: Monitor trial cancellations to prioritize onboarding improvements.

---

### FAQ

#### **What’s the difference between “Canceled” and “Canceled In Trial”?**

Canceled = ended paid subscription. Canceled In Trial = customer stopped before converting to paid.

#### **Why is revenue not displayed here?**

Subscription dashboard focuses on lifecycle KPIs. Revenue impact is tracked in the [**Revenue Dashboard**](/frisbii/docs/revenue-dashboard).