A paid content offering within the meaning of IVW is the sale of digital usage rights for apps and websites that are marketed as advertising media. It must be clearly identifiable and enable clear differentiation from other offers.
All fee-based, digital offers with or without brand reference can be registered.
These include, for example enhanced ePaper of print products or other journalistic content, user applications, entertainment, games, weather apps.
The paid-content offer is subject to a charge for the user; a minimum revenue is generated.
Source: IVW