This page details additional metrics used in the Subscription Dashboard.
Active Subscribers
Definition:The number of subscribers with at least one active subscription.
Formula:
Count the unique subscribers who have at least one subscription marked as active.
Warning: A subscription might sometimes be recorded as both active and expired on the same day due to timing nuances.
Active Subscriptions
Definition:
The total number of subscriptions that are currently active.
Formula:
Count all subscriptions where the current state is active.
Warning:
Some subscriptions may appear in multiple states on the same day.
Subscriptions in Trial
Definition:
The total number of subscriptions currently in the trial period.
Formula:
Count all subscriptions flagged as in trial.
Customer Lifetime Value
Definition:
It’s an estimation of the total revenue you can expect from a typical subscriber over their entire lifetime.
Formula:
CLV = MRR / User Churn Rate
Customers
Definition:
The cumulative total of customers created over time.
Formula:
Sum the number of created customers
Number of Created Subscriptions
Definition:
The number of new subscriptions.
Formula:
Count all new subscriptions (excluding those pending) initiated during the month.
Number of Cancelled Subscriptions
Definition:
The number of subscriptions that were cancelled.
Formula:
Count all subscriptions changed status to cancelled in the given period.
Number of Cancelled In Trial Subscriptions
Definition:
The number of subscriptions that were cancelled while in the trial period within a given month.
Formula:
Count all subscriptions in trial that changed status to cancelled in the given period.
Number of Expired Subscriptions
Definition:
The number of subscriptions that expired.
Formula:
Count all subscriptions that changed status to expired in the given period.
Warning: Expiry timestamps near month-end might shift to the next day due to timezone adjustments.
Number of On Hold Subscriptions
Definition:
The number of subscriptions put on hold.
Formula:
Count all subscriptions that changed status to on hold in the given period.
Number of Reactivated Subscriptions
Definition:
The number of subscriptions reactivated in a given period (i.e., subscriptions that resumed after being non-active).
Formula:
Count all subscriptions that transitioned from a non-active state to an active state.
Number of Non Renewing Subscriptions
Definition:
The number of subscriptions that are not set to renew.
Formula:
Count all active subscriptions where the next payment and expiry dates indicate that the final payment has been processed.
Number of In Trial Subscriptions
Definition:
The number of subscriptions that are in the trial period during a given period.
Formula:
Count all subscriptions that are flagged as being in trial.
Trial Conversion Rate
Definition:
The percentage of subscribers converting from a trial period to a paid subscription.
Formula:
Trial Conversion Rate = (Number of subscriptions that transitioned from trial to paid during the month / Total number of subscriptions in trial at the beginning of the month) × 100
Number of New Subscribers
Definition:
The number of subscribers who were newly created or signed up during a given period.
Formula:
Count all subscribers that were added to the platform within the given period.
Number of Churned Subscribers
Definition:
The number of subscribers who have churned in a given month, meaning their subscriptions were cancelled or expired.
Formula:
Count all subscribers whose status changed to churned.
Number of Cancelled Subscribers
Definition:
The number of subscribers who cancelled their subscriptions during a given period.
Formula:
Count all subscribers who initiated a cancellation in the given period.
Number of Cancelled In Trial Subscribers
Definition:
The number of subscribers who cancelled while they were still in the trial period during a given period.
Formula:
Count all subscribers who cancelled during their trial period in the period.
Number of In Trial Subscribers
Definition:
The number of subscribers currently having subscriptions in the trial period.
Formula:
Count all subscribers flagged as being in a trial state at a given point in time.
Number of On Hold Subscribers
Definition:
The number of subscribers whose subscriptions are put on hold during a given period.
Formula:
Count all subscribers with an on hold status during the given period.